Fake VS Effective
I often cringe when I walk by fitness or health magazines these days. It doesn’t matter if I am in a bookstore, the grocery store, or simply scrolling through Facebook… I just can’t seem to get away from the splashy headlines.
“Lose 20 pounds in 7 days!”
“Eat tree bark and pine needles to cure cancer!”
“See how Tom added 15 pounds of lean muscle in 59 seconds flat!”
I mean it’s just crazy.
And the photos… don’t get me started. They are airbrushed and manipulated to make you feel bad.
Yup. I said it.
They are designed to make you feel less about yourself so that you buy the magazine to learn the secret to being thinner and sexier – like the fake cover model.
I know this isn’t news to you, but it may surprise you just how impactful these headlines and images are to your self-esteem. A study from Bradley University found that 3 minutes spent looking at a fashion magazine caused 70% of women to feel depressed, guilty, and shameful.
70% just after 3 minutes – holy moly.
I’ll give you a minute to let that one sink in.
Look, I’m a fan of being healthy and fit and I do believe our culture needs more education on exactly what that means.
But I simply do not endorse an industry that thrives on making you feel horrible about yourself in order for them to sell a magazine or a supplement.
And since I’m feeling a little bold in today’s article… let me say this…
Not all fitness centers or group studios are the same.
Some of them, especially in large cities, will sell you a membership just to sell you a membership. We never do that. NEVER. Our personal group training is all about keeping you accountable and helping you achiever your goals.
It’s not just about the number on the scale. It’s about feeling strong – both physically and emotionally. It’s knowing that you are enough and that you are lovable. It’s about proving to yourself that you matter. It’s about showing your kids how to prioritize themselves and their health – you are their role model.
Magazines’s most recent fads aren’t the answer. Deep down you know that. You’ve tried at-home magazine routines before. Maybe you’ve even joined a gym. And well… not much has changed.
So I invite you to try something different. We’d love to meet you, hear about your goals, and show you around our place. We have resources at our AFC gym as well as a dynamic personal group training program that keeps you inspired. We just want to connect and share what we do because it’s so different and it actually works to make you feel healthier, stronger, and more capable!
Connect with us here: www.afc247.com
The AFC Team!